On the Characteristics of the Cognitive Dissonance State: Exploration Within the Pleasure Arousal Dominance Model
In both conditions, we used commitment variables to maximize the magnitude of cognitive dissonance in the Counter-attitudinal condition (i.e., aversive consequence, freedom, publicity; see Harmon-Jones & Mills, 1999; Kiesler, 1971). The publicity and the consequences of the act were high, as participants were instructed to sign the consent form with their name and were told …